Account Mapping is nothing but collating and organizing the persons working in a target account. It is hierarchical diagram of the company involved in the decision making process.
Benefits:
| Account mapping if done right sets the foundation for successful Account Based Marketing campaigns |
| Account mapping give your sales team a clear picture of who they may come across during the sales process as well as who will be involved in the decision making process. |
| It allows your sales team to adopt the best sales strategy for that particular company. Finding the best path will allow your team to identify which individuals they should reach out to first as well as who they should loop in to have the smoothest sales cycle as possible. It also allows anticipating any hurdles or roadblocks, enabling them to be fully prepared to handle issues as and when they arise. |
| It also helps to align the pitching strategy in line with the challenges and needs of the target account. |
The Branddirect Difference:
| Multilingual telemarketing agents trained to capture the information successfully, an essential pre-requisite for a successful account mapping campaign. |
| Proprietary highly profiled regional marketing data base that gives us and hence our clients a headstart when it comes to account mapping. |
| Deep understanding of the markets. |
| 10+ years of experience in B2B direct marketing. |
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